How ACCESS and TomTom IndiGO are driving brand loyalty in today’s market

The in-car entertainment landscape is booming, and the demand for sophisticated features and systems is increasing. This technology evolution is being driven by consumers looking to get advanced entertainment as part of their everyday driving experience. However, the market is fragmented and would require a lot of investment to develop their own solutions, let alone obtaining access to content and media. Fortunately help is at hand: OEMs can partner with technology providers such as Tom Tom and ACCESS to integrate advanced IT solutions centred around mobile and network software technologies. As a result, companies will not only be able to meet the market’s demands but also reap the rewards of staying ahead of the game.

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Why a hybrid approach is vital to future-proofing your in-car entertainment system

The pace of change in software development is incredibly fast, and it’s becoming increasingly complex. As cars become more software-focused, the need to update car software regularly will increase. It will become as natural as updating software on a smartphone. This need will be even more acute in in-vehicle infotainment (IVI) and in-car entertainment, which are growing in influence on purchasing decisions. In this blog, I’ll outline what this means in practice.

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