Tesla has enjoyed a successful reign on the EV throne, appearing to be untouchable as Elon Musk’s empire conquered the automotive market. However, earlier this month, a much less-known yet just as ambitious company overtook Tesla to take pole-position as the king of the battery-powered car.
The in-car entertainment landscape is booming, and the demand for sophisticated features and systems is increasing. This technology evolution is being driven by consumers looking to get advanced entertainment as part of their everyday driving experience. However, the market is fragmented and would require a lot of investment to develop their own solutions, let alone obtaining access to content and media. Fortunately help is at hand: OEMs can partner with technology providers such as Tom Tom and ACCESS to integrate advanced IT solutions centred around mobile and network software technologies. As a result, companies will not only be able to meet the market’s demands but also reap the rewards of staying ahead of the game.
Netflix has a clear vision of what its viewer experience should be and sticks to it. I wonder if automotive OEMs need to adopt a similar level of razor-sharp focus as they enter the era of the connected car? What can the automotive industry learn from digital services?
The pace of change in software development is incredibly fast, and it’s becoming increasingly complex. As cars become more software-focused, the need to update car software regularly will increase. It will become as natural as updating software on a smartphone. This need will be even more acute in in-vehicle infotainment (IVI) and in-car entertainment, which are growing in influence on purchasing decisions. In this blog, I’ll outline what this means in practice.