Driving towards the future of in-vehicle entertainment

By 2020, the global in-vehicle infotainment market will reach $52.billion, with personalised entertainment experiences playing a big part in its growth. Consumers are already well accustomed to hyper-personalised services on their mobile devices, which know what type of content they want to watch – from a branded catalogue through to personal content – on a certain device at a specific time.

The idea that such entertainment services in a new automotive tailored portfolio could be available in the car has, until now, always been a vision of the future most typically seen in Hollywood movies. However, today’s cars are all connected and through our newly launched product, ACCESS Twine™ for Car, the pipedream of drivers and passengers being able to enjoy multimedia services while on the road can now be made a reality. Our solution will enable drivers to enjoy specific audio centric content or news on demand, while passengers can use it to watch video, play games, listen to music or read eBooks from the comfort of their seat.

ACCESS Twine for Car has the ability to combine the user’s own library with an international content catalogue and adjust the experience to each journey and user, means tailored to the specific demography and duration of the ride.
It will empower the driver and passengers to plug into their personal entertainment system and alleviate the boredom that typically occurs during long journeys. ACCESS Twine for Car will also help remove the frustration from busy commutes by enabling drivers to adjust content to their daily commute or offer parental controlled short form entertainment for children in the rear-seat on their way to school.

Along with providing drivers and passengers with futuristic in-vehicle entertainment experiences, car manufacturers and automotive suppliers can also benefit from ACCESS Twine for Car. Its ability to seamlessly integrate with built-in devices and Bring Your Own Device (BYOD) and Remote Media Access means car manufacturers can collect and use the data to better understand end-users and deliver better service recommendations, as well as personalised, targeted advertising to optimise and generate new revenue streams and increase customer loyalty.

Key features of ACCESS Twine for Car:

  • Audio & video; live, catch-up and on-de¬mand content
  • Multimedia content types including HTML5 games, eBooks, ePapers, audiobooks and more
  • Indexes content in the cloud for ease of access from any authorised device
  • Offers multi-zone playback
  • Parental control
  • Seamlessly integrates with built-in devices in the car, such as the head unit and rear seat entertainment, and personal devices brought in the car, including smartphones and tablets
  • Supports DRM protected content
  • Independent from broadcast infrastructure

We’re proud to be launching a solution that will bridge the gap between the automotive and content industries and provide numerous benefits to drivers and passengers, as well as to the car manufacturers and suppliers we work so closely with. If you would like to learn more about how ACCESS Twine for Car can help you offer best-in-class car infotainment experiences, please contact automotive@access-company.com.

About the author:

Dr. Fleming Lampi is Global Product Director at ACCESS, where he oversees the development and strategy of ACCESS’solutions for media sharing and data management. During his professional career, he gained experience within a number of areas, such as engineering, consulting, editing, integration and management for companies including Siemens, Bruker, element 5, Heiler Software, eureleA, SpoVNet, Kavisio, net mobile and more. Since 2003, he has been focusing on the broadcast and streaming industry, both from a technical and commercial perspective as event, project, and product manager as well as in business management. Fleming studied computer science and focussed on multimedia and e-learning at the University of applied sciences in Karlsruhe and holds a Ph.D. from the University of Mannheim. Follow him on Twitter / Linkedin

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