How ACCESS and TomTom IndiGO are driving brand loyalty in today’s market

The in-car entertainment landscape is booming, and the demand for sophisticated features and systems is increasing. This technology evolution is being driven by consumers looking to get advanced entertainment as part of their everyday driving experience. However, the market is fragmented and would require a lot of investment to develop their own solutions, let alone obtaining access to content and media. Fortunately help is at hand: OEMs can partner with technology providers such as Tom Tom and ACCESS to integrate advanced IT solutions centred around mobile and network software technologies. As a result, companies will not only be able to meet the market’s demands but also reap the rewards of staying ahead of the game.

ACCESS is putting this practice into action, through its partnership with TomTom’s IndiGO platform, which enables OEMs to provide the services they wish to deploy today while offering the flexibility to match fluctuating demand. OEMs can therefore provide a dynamic entertainment experience to customers, elevating their after-sales experience and generating economic growth.

ACCESS is one of these companies working to bridge the gap between the media industry and the automotive market through its Twine4Car platform. Twine4Car is the company’s industry-leading In-Vehicle Infotainment (IVI) solution that empowers OEMs to offer customers a range of infotainment applications and services that are consistent with their brand identity. Video-on-demand, live TV, music, radio, karaoke, games, and news – Twine4Car accommodates a wide variety of content offerings to provide the customer with the ultimate user experience.

Twine4Car efficiently delivers and presents the apps through a combination of cloud-based and in-car embedded technologies, entertaining both front and rear passengers for short and long trips – a perfect answer to one of the market’s most pressing issues.

With TomTom IndiGO, carmakers can provide a futureproof infotainment system built on a platform that makes app development fun, easily testable and highly efficient.

Through ACCESS, TomTom is able to take advantage of Twine4Car’s capabilities which aggregates content from partners worldwide to support a personalised brand experience across all devices, giving OEMs the tools to offer best-in-class infotainment solutions and thrive in today’s industry.

If you would like to know more about how ACCESS and TomTom are driving the in-vehicle entertainment revolution,  please get in touch.

About the author:

Robert is VP Product Management at ACCESS Europe GmbH, with a focus on HTML5 platforms and media sharing solutions, including industry specific extensions such as HbbTV and W3C Vehicle APIs, so that ACCESS customers can deploy standards based state of the art products. He has been involved in projects with major customers in both automotive and TV and ensures a customer focused development strategy for ACCESS. His role involves working with telcos, middleware suppliers, STB OEMS, automotive tier 1s and automotive OEMS to ensure that ACCESS products deliver the features needed in these fast evolving markets. Follow him on Twitter / Linkedin