Radio has long stood as the dominant form of entertainment in the car due to being so easy to use and delivering a great user experience. Curated content at the simple touch of a button – it’s perfect for drivers. It’s also perfect for OEMs as a radio aerial can pick up signals of local channels anywhere in the world, making it very easy to implement when mass-producing cars for global distribution. But radio and in-car listening are set to undergo a fundamental change as cars become increasingly connected and we see a shift towards streaming. OEMs need to act now if they are to stay ahead.
This is the fourth part of a series of blog posts we’re publishing over the next few months on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to The Multiscreen Blog to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.
- Audio is still the most favoured infotainment option for drivers and passengers alike and is going through an evolution with the addition of streaming.
- The first generation of connected cars have yet to fully integrate radio, streaming and BYOD services, leading to lower consumer satisfaction.
- The IVI will increasingly act as a primary interface for audio service aggregation and integration including control plane functions such as voice recognition.
- Value-added features – such as audio search and caching to overcome connection outages – are a considerable consumer benefit and enabled through IVI integration.
- A software and cloud-based approach increases flexibility for consumers and allows OEMs to make service and feature updates without requiring a dealer visit.