Local heroes – the true force in regional markets

There are a number of video services that are finding success by producing original content that has broad appeal across multiple markets while accommodating local flavours. However, a significant share of eyeballs are focused on catch-up, TV and VOD services that produce content with real local relevance. Be it Globo in Brazil, ALTBalaji in India, iQiyi in China or ivi.ru in Russia – they all are important “local heroes” in their part of the world.

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