Terrestrial TV (ISDB-T) & BML/HybridCast: Japan’s route to in-car TV & Video

Japan TV Broadcast BML Markup Language

Next to the German car market, Japan is comparable in being home to a wide range of car brands. Looking at the sales figures for 2019, a total of close to 5.2 million cars were sold, European premium brands being particularly successful. Each market has its own challenges, and in Japan there are unique technological …

Can in-car entertainment help with future advertising success?

Netflix CEO Reed Hastings once claimed the streaming giant’s biggest competitor was sleep. With more and more competition for viewer attention in the crowded arena of content streaming, finding more viewing hours in the day would undoubtedly benefit all video platforms.  The new emerging field of in-car content streaming provides an exciting route to increasing …