A source of innovation

The open source movement has radically transformed software development – and has had a global impact across all business sectors, including the media and entertainment industry. The ability to access a vast array of software modules and the underlying source code has enabled software developers to utilise common functionality, and focus on innovation and value added services. Today, most embedded platforms are developed using Linux, an open source operating system and compiled using the open source gcc compiler. Open communications protocols such as a TCP and IP power the Internet, and OpenSSL is another open source technology widely used to provide security.

Yet, where open source undoubtedly provides increased potential for innovation, there are a number of pitfalls that engineering teams and operators need to recognise to ensure that short-term benefits of open source don’t turn into long-term problems. The fundamental expected benefit of access to an essentially free code base is dramatically reduced costs in terms of software development cycles, due to software reuse. However, the flip side is that highly skilled developers, with a wide knowledge of the adopted modules, are required to build successfully deployable solutions. These are an expensive commodity – and if outsourced, then knowledge can easily be lost. After initial development, a major underestimation can be the cost of maintenance, such as ensuring that the software remains functional for the product lifetime as new standards are required, security patches are released, underlying APIs change and new features are added to essential modules. This requires a long-term commitment to the software lifecycle.

Another challenge revolves around integration, code testing and documentation. In the highly diverse modern environment, ensuring that the application developed works across multiple target devices and operating systems is a major endeavour. This requires an additional ongoing commitment to testing, and well-defined and executed QA processes. Validating managed set-top boxes is no longer sufficient, with consumer devices such as smart TVs and media players for OTT services now in the mix. Adding the iOS and Android ecosystems for value added second screen services; the number of operating systems versions and potentially sub branches can easily run into the hundreds of combinations. The ability to test all these groups requires a significant investment.

Yet these challenges are not insurmountable. Adhering to standards and working with experts around field proven foundational elements can help reduce the burden. This is an area that organisations such as DTVKit, a UK based not-for-profit organisation that is collaborating across the consumer electronics industry, can help service creators and consumer electronics manufacturers to deliver production-ready DVB software, which is continually developed to meet evolving standards and enhance features. DTVKit provides an innovative, shared source approach enabling it to continue to evolve the software solution with partners, while still providing open access to source code to enable custom modifications. With the addition of technologies such as ACCESS Twine™ for media redistribution, remote access and IoT services, and the ACCESS NetFront™ Browser family for portable UI development based on HTML5, HbbTV 1.5, HbbTV 2.0.1, BML and/or Hybridcast, developers can deploy compatible solutions across Linux, iOS and Android environments. Utilising a commercial partner for fundamental building blocks ensures that, as the target platform and software environments evolve, the key technology components are updated, enabling operators and service developers to focus on the key value for their customers – the video service.

This approach of combining standards, deployed technology, deep industry expertise and leveraging open source where appropriate allows developers to benefit from the stability of a code base that has been tested for interoperability, whilst still enabling service innovation and certification. Operators also benefit from the ability to reduce costs for commodity components and increase flexibility through the benefits of open source, with the reassurance that key elements adhere to industry standards and are backed by expertise, new feature development, ongoing updates such as security features, and bug fixes.

The market trend towards more hybrid services that mix over-the-air linear and IP based streaming, plus value added on-demand services, shows no sign of slowing down. The industry needs reliable broadcast focused technologies blended with browser based application environments for service creation to ensure operating system neutrality and the greatest cross platform compatibility. Similarly, as consumers widely adopt second-screen devices to enhance their viewing, operators need a proven and open method to continue to innovate and create services for the upcoming IoT enabled, Content Everywhere era.

IBC 2017: bringing it all together

This year’s IBC Show clearly demonstrated the critical need to securely integrate IoT with the broadcast world: from the IoT solution and chipset combinations, to fitting multiple services together for efficiency purposes − everyone needs to have IoT integrated with their broadcast stack and do it without compromising the consumer experience.

In the multiscreen world, integration means combining a variety of platforms, ensuring better delivery across multiple devices and securing it all to comply with the studios’ requirement for content protection.

This notion of ‘bringing it all together’ is fantastic for us as two years ago we innovatively launched ACCESS Twine™ as a multiscreen management platform. Since then, the market has evolved and our platform has expanded to become a 360° smart media platform for operators and content owners. This means that customers and consumers powered by our platform are now able to process content across even more devices – from the living room to the connected car and the Internet of Things – while collating multiple content sources together.

Our deployment for Reliance Jio Infocomm’s multiscreen serice, which targets 100 million consumers across India is an exciting proof point for this concept. A truly groundbreaking development, the service was recognised through us winning the ‘Best TV Everywhere or multi-screen video’ at this year’s CSI Awards, which took place on September 15.

As strong believers in the importance of sharing knowledge and insight, we also took part in the “Service design considerations for the multi-screen OTT world” panel discussion in the Content Everywhere Hub on September 17. If you missed the session, it is available to watch on VOD by following this link.

Finally, we would like to thank our partners for enabling us to make the show such a success. We have expanded on our partnerships through:

  • The start of our relationship with DTVKit to reduce development time with pre-integrated Chromium browsers and DVB components for HbbTV and HTML5 connected applications
  • A new white paper entitled “Multiscreen in 2017: delivering best-in-class experiences across all devices”, which is downloadable from our website, and includes insight from Verimatrix
  • A stronger partnership with Zenterio to offer turnkey multiscreen solutions to tier 1 operators in Europe such as Deutsche TelekomHrvatski TelekomOTE Group and M7 Group.

As the convergence between the media, automotive and IoT industries accelerates and becomes more tangible, we look forward to our products and solutions acting as a connectivity hub increasing consumer usability and operator profitability.

Secure Multiscreen in 2017 – ACCESS’ and Verimatrix’ three-step guide to best in class TV Everywhere

There are more multiscreen services available than ever before and competition among service providers for the eyeballs of consumers is fierce. However, if operators truly want to differentiate themselves from their competitors, they need to offer a service that meets the expectations of their subscribers. In the near future, content consumption will not only be driven by Smart TVs, set-top-boxes and mobile devices, but also by connected cars, IoT and smart home devices.

Today’s consumers are used to multiscreening; they expect to have easy access to operators’ media and smart home services across all devices through a single management process. This simplified, centralised approach has now become a prerequisite to create a unique user experience that turns a casual user into a loyal subscriber.

In addition, consumers often find that their favourite content is available on numerous sources. For instance, it’s incredibly confusing when a new season of a TV series is available on one service and older seasons are only accessible on another, forcing viewers to subscribe to multiple services that they may not have considered otherwise. This can lead to a negative perception of a service, immediately backfiring for the operator offering the back catalogue. Operators can resolve this issue by syndicating content without compromising the content owner’s brand. This way, subscribers can watch their content on one platform instead of having to flick between different services and apps.

In our latest white paper, we provide operators with a three-step guide to maximising the potential of their multiscreen services. Serving a plethora of devices, syndicating content sources efficiently and securing the delivery of all assets are the three fundamental steps that all operators need to follow to create a compelling service that consumers crave. These tips also empower consumers to watch all the content they desire on any device, anytime and anywhere.

To learn more about the state of multiscreen in 2017 and best to solve these critical challenges, please download our white paper by following this link. The “Multiscreen in 2017: Delivering best-in-class experiences across all screens” white paper will also be readily available on our stand at IBC (#14.D14) so feel free to book an appointment with us to see how we can help you solve your multiscreen challenges.

IBC 2017: time for ubiquitous content in an IoT world

Every year, content providers find new ways to deliver interactive media seamlessly and securely to every device – and the advent of Internet of Things enabled devices is making this choice of device even wider. This leads to an overwhelming number of competing services and subscriptions, which in turn means consumers have to navigate numerous apps in order to watch their favorite content. In this situation, the simple operation of choosing what to watch becomes a challenge. This fragmented approach to multiscreen can be a great source of frustration for consumers, but operators can resolve this by aggregating all content sources and delivering them via a single application. I recently talked to Goran Nastic, editor of CSI Magazine, to discuss how multiscreen needed to evolve to offer this experience today.

Dr Neale Foster, Managing Director and COO of ACCESS Europe, interviewed by CSI Magazine Editor Goran Nastic
Dr Neale Foster, Managing Director and COO of ACCESS Europe, interviewed by CSI Magazine Editor Goran Nastic.

This unified approach to multiscreen is something forward thinking operators, such as Reliance Jio Infocomm (Jio) in India, have already started to adopt. Earlier this year, we announced that Jio had deployed ACCESS Twine™ to power its multiscreen service targeting 100 million subscribers across India. Beyond Jio’s own content, available in the cloud, the service provides access to the consumer’s personal library and external sources such as YouTube, Dropbox, Google Drive and social media content in and out of the home.

This year we will be returning to IBC to explain how Jio has laid the foundations for the next generation of multiscreen services for operators all over the world, and how pay-TV operators can follow in their footsteps and offer a similar experience to consumers.

Our on-stand demonstrations at IBC 2017 (stand #14.D14) will include:

  • ACCESS Twine™: The solution increases stickiness to services, regardless of content and/or device. Platform-agnostic and built on industry standards, ACCESS Twine™ enables operators to combine all kinds of content sources, be it public, private or premium content in an effort to limit application hopping. The platform’s functionality extends to data aggregation and management, which enables operators to create, transfer, store and analyze relevant usage data of media consumption, behavior, and preferred devices.
  • NetFront™ Browser family: NetFront™ Browser solutions are high performance HTML5-capable software solutions that provide operators, Systems on Chips vendors and device manufacturers with solutions enhancing Chromium and WebKit HTML5 engines with support for HbbTV, Freeview Play, YouTube on TV 2017 and up to 4K and 8K services. The NetFront Browser solutions present and execute an application that is an associated collection of documents (typically JavaScript™, CSS and HTML) as well as the content from the broadcast DSM-CC Object Carousel to provide the consumer with the interactive services they now expect.

Alongside product demonstrations throughout the show, Dr. Fleming Lampi, Global Product Director at ACCESS, will also be taking part in a panel discussion entitled “Service design considerations for the multi-screen OTT world” in the Content Everywhere Hub (Hall #14.J10 – Sunday, September 17 at 15:30 – 16:15), Attendees to the panel discussion will be able to learn about the various elements to take into account when developing a multiscreen-friendly user experience and learn how to choose the right content protection solutions for their online video services.

Our solutions are deployed in over 1.5 billion devices. To learn more about our plans at IBC 2017 or to book an appointment with us at the show, please contact tv@access-company.com

HTML5 remains king of the connected entertainment castle

The connected entertainment industry is currently under pressure like never before: there are more devices than ever, but time to market is shrinking – making it virtually impossible for operators to develop services that cater for all screens without spending months in testing before services are truly ready.

Unfortunately for operators, the consumer thirst for readily available video is far from being quenched, and the latest Over-The-Top (OTT) services are complicating matters by enabling updates to happen on the fly.

So how can operators compete?

The answer is simple: adopt a universal solution that adapts to all the devices they want their service to be compatible with. Luckily for them, this is readily available as a worldwide standard, and it is called HTML5.

HTML5 has been around for a few years, starting in the online world before moving into the broadcast space as digital TV started to become more prominent and connected applications became mainstream. Today, HTML5 is the only technology deployed across all chipsets and for all types of devices, independent of the underlying OS. When used for app development, it enables developers to provide a bridge across diverse hardware and software and can provide a unified platform for linear broadcast and full-IP services.

As the industry embraces IP-delivery of content to satisfy the consumer need for their content, their way, whether through smart TV portals or OTT platforms à la Netflix or Amazon Prime, HTML5’s hegemony is likely to become even more obvious in all parts of the world. In June, NBC News announced that 95% of all its videos are able to load within three seconds – achieved as a direct result of moving to HTML5 from older technologies. While this is only one example, it demonstrates how HTML5 can impact the accessibility of content, so it’s easy to imagine how big of an impact it can have, and is having, on the wider TV industry.

ACCESS has always strongly believed that standards have a central role to play in changing the way we consume entertainment, so it’s little wonder that we have invested so heavily in HTML5 for our NetFront™ Browser family. The launch of the Chromium Blink engine based NetFront™ Browser BE Software Development Kit (SDK) v2.4 for Linux and Android platforms only reinforces our commitment to HTML5, which we strongly believe to be a key component in the future of the video industry – from 4k to 8k and beyond.

The new HTML5 SDK supports features needed to quickly integrate a high performance Chromium based solution into a consumer product. It includes the Chromium Embedded Framework v3 for Linux platforms, an Android browser SDK for embedding into branded apps, an external media player API so that proven media solutions can be leveraged, and an external decoder framework enabling high performance hardware assisted rendering even when supporting standards such as EME/MSE. We deliver SDKs to our development partners and customers for a range of System on Chips (SoC), including Broadcom, MStar, Intel, Renesas, Amlogic and Socionext. Add to this support for the latest standards such as HbbTV 2.0.1, ARIB STD-B62/TR-B39, Freeview Play and YouTube on TV 2017 plus the in-built content protection with the Encrypted Media Extensions (EME). It is clear to see that the solution provides the answers to the industry’s current challenges – making content accessible as easily as possible, across as many platforms as possible and in the best possible format.

Now is the time for operators to fully embrace HTML5 and start to reap the benefits of a cross platform worldwide standard rather than developing and maintaining for a multitude of OS specific solutions. If you’re looking for insight into how HTML5 compatible browsers can help improve your services or launch additional ones, we would be happy to hear from you. From smartphones and tablets through to e-Readers, games consoles like the new Nintendo Switch, smart TV portals including Foxxum, 4K capable TVs like the new Hisense range, and automotive head units, we have shipped our technology in over 1.5 billion devices so we know what it takes to deliver the products that consumers desire.

To see NetFront Browser BE v2.4 live in action, please arrange a meeting with us at IBC 2017 (stand #14.D14) by contacting tv@access-company.com

Copyright © 2023 ACCESS Europe GmbH