As ACCESS is so involved in providing technology and content for in-car entertainment, I’ve recently been thinking a lot about innovation in the automobile industry. I’ve realised that scale is key, and as software adds so much innovation to next generation cars, scale is even more important. As the number of lines of code in a car continues to rise, it’s critical that the OEMs can re-use code between models, lines and even companies. As the OEM groups grow through consolidation (e.g. Stellantis, the product of the merger between Fiat Chrysler and PSA), there is greater opportunity to amortise car software development and licensing costs over a greater number of vehicles.
The pace of change in software development is incredibly fast, and it’s becoming increasingly complex. As cars become more software-focused, the need to update car software regularly will increase. It will become as natural as updating software on a smartphone. This need will be even more acute in in-vehicle infotainment (IVI) and in-car entertainment, which are growing in influence on purchasing decisions. In this blog, I’ll outline what this means in practice.