Every year, content providers find new ways to deliver interactive media seamlessly and securely to every device – and the advent of Internet of Things enabled devices is making this choice of device even wider. This leads to an overwhelming number of competing services and subscriptions, which in turn means consumers have to navigate numerous apps in order to watch their favorite content. In this situation, the simple operation of choosing what to watch becomes a challenge. This fragmented approach to multiscreen can be a great source of frustration for consumers, but operators can resolve this by aggregating all content sources and delivering them via a single application. I recently talked to Goran Nastic, editor of CSI Magazine, to discuss how multiscreen needed to evolve to offer this experience today.
This unified approach to multiscreen is something forward thinking operators, such as Reliance Jio Infocomm (Jio) in India, have already started to adopt. Earlier this year, we announced that Jio had deployed ACCESS Twine™ to power its multiscreen service targeting 100 million subscribers across India. Beyond Jio’s own content, available in the cloud, the service provides access to the consumer’s personal library and external sources such as YouTube, Dropbox, Google Drive and social media content in and out of the home.
This year we will be returning to IBC to explain how Jio has laid the foundations for the next generation of multiscreen services for operators all over the world, and how pay-TV operators can follow in their footsteps and offer a similar experience to consumers.
Our on-stand demonstrations at IBC 2017 (stand #14.D14) will include:
- ACCESS Twine™: The solution increases stickiness to services, regardless of content and/or device. Platform-agnostic and built on industry standards, ACCESS Twine™ enables operators to combine all kinds of content sources, be it public, private or premium content in an effort to limit application hopping. The platform’s functionality extends to data aggregation and management, which enables operators to create, transfer, store and analyze relevant usage data of media consumption, behavior, and preferred devices.
Alongside product demonstrations throughout the show, Dr. Fleming Lampi, Global Product Director at ACCESS, will also be taking part in a panel discussion entitled “Service design considerations for the multi-screen OTT world” in the Content Everywhere Hub (Hall #14.J10 – Sunday, September 17 at 15:30 – 16:15), Attendees to the panel discussion will be able to learn about the various elements to take into account when developing a multiscreen-friendly user experience and learn how to choose the right content protection solutions for their online video services.
Our solutions are deployed in over 1.5 billion devices. To learn more about our plans at IBC 2017 or to book an appointment with us at the show, please contact firstname.lastname@example.org