I would like to introduce you to the ACCESS Multiscreen blog here at http://nord.themultiscreenblog.com.w01d64c1.kasserver.com/. We think there are a number of reasons why this is a really great time to launch a blog looking at the business and technical issues surrounding the monetization of multiscreen. Most operators agree that they want and need to deploy multiscreen services and consumer demand is clearly there for access to content on all devices and at locations. But there are a number of issues – and it’s these we want to talk to you about.
Almost every operator is thinking very carefully about the business models of multiscreen – we asked IHS Screen Digest to look into this, if you would like to know more please visit http://mediapilot.access-company.com/screendigest.html. Security is another issue that isn’t going to go away anytime soon. Multiscreen needs security that’s widely available, doesn’t interfere with the way consumers want to share consume content and is secure enough to satisfy the content studios’ understandably high security requirements. We call this ‘studio confident’ security and we’re working with CAS vendors to be able to provide the market with highly functional multiscreen solutions that combine the power of DLNA, HTML5 with the security of CAS.
I hope you decide to sign up for our blog, which you can do simply by subscribing at the bottom of the page. I look forward to me and other team members writing blogs moving forward and I want to stress that we really do want to have a dialogue rather than just telling you what we think. So if you would like to respond to our blogs or say something else about multiscreen, please do get in touch by writing your comments in the box below. I look forward to hearing from you.
Dr. Neale Foster
VP Sales, Marketing & Strategy for TV