A new Parks Associates white paper, “New Market Realities in Content Delivery”, looks at the security challenges that need to be faced before multiscreen is ready for primetime.
Parks comments that: “in an arena where content has seemingly ruled, consumers, instead, are the driving force.”
The paper looks at how security and multiscreen interacts for operators, the content industry and the consumer. A key finding in the Park Associates paper is that :”Smart TV manufacturers will hold a prime seat at the table if they develop a future- proof roadmap that allows for affordable upgrades to their own technology.”
Parks also provide a reminder that usability is key, stating: “While the evolution of connected CE devices causes consumers to expect to view the content of their choice on any device, at any time, and anywhere, the multiple options threaten to create an environment that is too technologically difficult for the average consumer to navigate.”
If you would like to receive a complimentary copy of the white paper, please visit: http://eu.access-company.com/whitepaper-download.html