Robert Guest

Robert is VP Product and Content at ACCESS Europe, with a focus on HTML5 platforms and media sharing solutions, including industry specific extensions such as HbbTV and W3C Vehicle APIs, so that ACCESS customers can deploy standards based state of the art products. He has been involved in projects with major customers in both automotive and TV and ensures a customer focused development strategy for ACCESS. His role involves working with telcos, middleware suppliers, STB OEMS, automotive tier 1s and automotive OEMS to ensure that ACCESS products deliver the features needed in these fast evolving markets.

Connected Car

Why radio holds the key to automotive OEM success

Posted on July 22, 2021January 11, 2023by Robert Guest

By Sven Eckoldt, Global Product Director, ACCESS Europe, and Xavier Filliol, COO, Radioline

The car has a long history with audio content that goes back many decades. Think FM radio, cassettes, CD players, DAB and satellite radio. Audio in the car has been a staple part of the driving experience ever since the first commercial car radios launched in the 1930s. 90 years later and radio remains the champion in the car.

In this blog we’re looking at what audio in the car will look like as cars become connected and, crucially, the implications for automotive OEMs.

Connected Car

Successful In-Car Entertainment needs you to be both local and global and cover all demographics

Posted on May 13, 2021January 11, 2023by Robert Guest

The in-car entertainment space is getting really exciting. Initially, it was dominated by radio. In the last 10 years, audio remains still dominant, with other audio services such as Deezer, Radioline, Radioplayer, and Spotify, some of which we’ve successfully integrated into the In-Vehicle Infotainment (IVI) systems for some of the major auto brands. The next step that we’re working with the car OEMs on is bringing video streaming to the party, for passengers in the rear at any time and those in the front when the car is stationary, such as when an electric vehicle is charging.

Connected Car

Local heroes – the true force in regional markets

Posted on April 22, 2021January 11, 2023by Robert Guest

There are a number of video services that are finding success by producing original content that has broad appeal across multiple markets while accommodating local flavours. However, a significant share of eyeballs are focused on catch-up, TV and VOD services that produce content with real local relevance. Be it Globo in Brazil, ALTBalaji in India, iQiyi in China or ivi.ru in Russia – they all are important “local heroes” in their part of the world.

Connected Car

Banishing backseat boredom for kids in cars

Posted on April 21, 2021January 11, 2023by Robert Guest

When I was a child, a long car journey meant answering potentially tricky questions about school homework, or far worse, listening to my parent’s music. Portable music devices solved this to some extent. However, listening to my music was only exciting for so long while stuck in the backseat of a car.

Connected Car

Can in-car entertainment help with future advertising success?

Posted on November 2, 2020January 11, 2023by Robert Guest

Netflix CEO Reed Hastings once claimed the streaming giant’s biggest competitor was sleep. With more and more competition for viewer attention in the crowded arena of content streaming, finding more viewing hours in the day would undoubtedly benefit all video platforms.

Share this:

Share this:

Share this:

Share this:

Share this: