As ACCESS is so involved in providing technology and content for in-car entertainment, I’ve recently been thinking a lot about innovation in the automobile industry. I’ve realised that scale is key, and as software adds so much innovation to next generation cars, scale is even more important. As the number of lines of code in a car continues to rise, it’s critical that the OEMs can re-use code between models, lines and even companies. As the OEM groups grow through consolidation (e.g. Stellantis, the product of the merger between Fiat Chrysler and PSA), there is greater opportunity to amortise car software development and licensing costs over a greater number of vehicles.
Connected Car
Building the automotive app store
By Doron Shorr, Business Development, Automotive, ACCESS Europe
The new generation of car buyers wants more connected car features! This isn’t breaking news for the automotive industry, and having spoken to several major OEMs in the past few months, it’s clear they understand the direct value it brings to their business.
Why a hybrid approach is vital to future-proofing your in-car entertainment system
The pace of change in software development is incredibly fast, and it’s becoming increasingly complex. As cars become more software-focused, the need to update car software regularly will increase. It will become as natural as updating software on a smartphone. This need will be even more acute in in-vehicle infotainment (IVI) and in-car entertainment, which are growing in influence on purchasing decisions. In this blog, I’ll outline what this means in practice.
Why radio holds the key to automotive OEM success
By Sven Eckoldt, Global Product Director, ACCESS Europe, and Xavier Filliol, COO, Radioline
The car has a long history with audio content that goes back many decades. Think FM radio, cassettes, CD players, DAB and satellite radio. Audio in the car has been a staple part of the driving experience ever since the first commercial car radios launched in the 1930s. 90 years later and radio remains the champion in the car.
In this blog we’re looking at what audio in the car will look like as cars become connected and, crucially, the implications for automotive OEMs.
Lessons in data ownership from mobile
I am often asked about the connected car and the role that data will play in the future. There’s no denying that the in-car experience is set to undergo a fundamental shift towards connected services. Whoever controls the data will control a new form of relationship with car users and reap the resulting financial rewards. So how do OEMs ensure that their current customer relationships carry through to this always-on, data focused environment?