By Doron Shorr, Business Development, Automotive, ACCESS Europe
The new generation of car buyers wants more connected car features! This isn’t breaking news for the automotive industry, and having spoken to several major OEMs in the past few months, it’s clear they understand the direct value it brings to their business.
The pace of change in software development is incredibly fast, and it’s becoming increasingly complex. As cars become more software-focused, the need to update car software regularly will increase. It will become as natural as updating software on a smartphone. This need will be even more acute in in-vehicle infotainment (IVI) and in-car entertainment, which are growing in influence on purchasing decisions. In this blog, I’ll outline what this means in practice.
By Sven Eckoldt, Global Product Director, ACCESS Europe, and Xavier Filliol, COO, Radioline
The car has a long history with audio content that goes back many decades. Think FM radio, cassettes, CD players, DAB and satellite radio. Audio in the car has been a staple part of the driving experience ever since the first commercial car radios launched in the 1930s. 90 years later and radio remains the champion in the car.
In this blog we’re looking at what audio in the car will look like as cars become connected and, crucially, the implications for automotive OEMs.
I am often asked about the connected car and the role that data will play in the future. There’s no denying that the in-car experience is set to undergo a fundamental shift towards connected services. Whoever controls the data will control a new form of relationship with car users and reap the resulting financial rewards. So how do OEMs ensure that their current customer relationships carry through to this always-on, data focused environment?
I’m pleased to see that Volkswagen has re-branded its automotive software organisation as CARIAD, as I was never completely sure which letters to capitalise and where the full stop went in ‘Car.Software Org’. It’s also great to see from its new website that Volkswagen is really getting behind bundling together its software competencies and further expand them, building upon a heritage of bringing automotive innovation to everyone.
