What does French culture tell us about In-Car Entertainment
France has an incredibly strong culture, with some important lessons for anyone interested in providing in-car entertainment services.
First, there’s cinema: France can claim to have invented it through ‘The Arrival of a Train at La Ciotat Station,’ created by the Lumière brothers, a short film first screened in 1895. Today, French-language movies shot in France is a huge industry, punching above its weight. For instance, the number of movies produced in France exceeds the numbers produced in every other European country (https://www.statista.com/statistics/252727/leading-film-markets-worldwide-by-number-of-films-produced/ ).
In-Car Video Entertainment: Snack or three-course dinner?
We already watch video on a multitude of devices, wherever we are, for business and pleasure. We enjoy TV to relax in the evening, news on the way to work, news clips at our desk and catching up with the latest action from your favourite sports.
What do car manufacturers need to learn from Silicon Valley?
Just as I was planning to write this blog about Silicon Valley and the car manufacturers (OEMs), I came across an interview with Prof. Dudenhöffer, Director of the CAR Center Automotive Research by Thomas Schmidtutz of Merkur.de (https://bit.ly/2EGUIb1) discussing this very topic.
Terrestrial TV (ISDB-T) & BML/HybridCast: Japan’s route to in-car TV & Video
Next to the German car market, Japan is comparable in being home to a wide range of car brands. Looking at the sales figures for 2019, a total of close to 5.2 million cars were sold, European premium brands being particularly successful. Each market has its own challenges, and in Japan there are unique technological methods of distributing TV services.