The in-car entertainment landscape is booming, and the demand for sophisticated features and systems is increasing. This technology evolution is being driven by consumers looking to get advanced entertainment as part of their everyday driving experience. However, the market is fragmented and would require a lot of investment to develop their own solutions, let alone obtaining access to content and media. Fortunately help is at hand: OEMs can partner with technology providers such as Tom Tom and ACCESS to integrate advanced IT solutions centred around mobile and network software technologies. As a result, companies will not only be able to meet the market’s demands but also reap the rewards of staying ahead of the game.