The Concept Car and the future of the automobile industry

At CES 2023, our In-Vehicle Infotainment (IVI) solutions are part of demonstrations from several companies, including Bosch, ivee, Qualcomm and Visteon. We are providing IVI solutions for Qualcomm’s Snapdragon Digital Chassis Connected Services. If you’re at CES, this can be best experienced through Qualcomm’s CES 2023 concept car, which includes Ecosystem Partners from ACCESS, through Amazon Music and Bose to Zoom, a real A to Z of IVI expertise.

Our involvement in this project made us both think more about concept cars and why they are produced. Traditionally, it’s been a way to highlight and test a new design language and technologies. Of course, concept cars seldom make it to the road, but new design elements and technologies often do make this journey.

Perhaps the most interesting thing about the Qualcomm concept car is that it’s been built not by a traditional auto maker, or a new EV manufacturer, but by a provider of hardware and software for the auto industry. This makes sense when you understand that Qualcomm is a firm believer and driver of the concept of the software defined vehicle (SDV). In Qualcomm’s words, the software defined vehicle “allow applications to be developed in the cloud and deployed at the edge, streamlining the development process and empowering the ecosystem to bring connected, intelligent, and always fresh experiences into the cockpit.”

And what better way to showcase this important next step in vehicle design than through a concept car. The Qualcomm SDV concept really is a huge conceptual leap forward, so that car functionality can be continually refreshed and enhanced after it’s left the showroom, providing potential new revenue streams, and just as importantly enabling a much stronger relationship between the car user and the manufacturer.

If you’re at CES and would like to know more about our involvement in driving forward the connected car IVI revolution, through our work with Bosch, ivee, Qualcomm, Visteon and many others, then please use LinkedIn to get in touch with Robert Guest; if you’re not at CES this year, then please get hold of Doron Shorr, who will be happy to talk you through ACCESS Twine™ for Car and its role in next-generation IVI.

Published by Robert Guest

Robert is VP Product and Content at ACCESS Europe, with a focus on HTML5 platforms and media sharing solutions, including industry specific extensions such as HbbTV and W3C Vehicle APIs, so that ACCESS customers can deploy standards based state of the art products. He has been involved in projects with major customers in both automotive and TV and ensures a customer focused development strategy for ACCESS. His role involves working with telcos, middleware suppliers, STB OEMS, automotive tier 1s and automotive OEMS to ensure that ACCESS products deliver the features needed in these fast evolving markets.
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