Aligning content and technology for in-car entertainment

In-car entertainment

In the next generation of cars there will be massively upgraded In-Car Entertainment (ICE) systems consisting of larger Head Unit (HU) screens and, in some cases, Rear-Seat Entertainment (RSE) screens, too.

Once these new cars take to the streets they will drive a surge in demand for ICE and services around it as they become a key factor in car-purchasing decisions. There will be an element of keeping up with the neighbours in driving demand, but the main factor will be that we’re living in a digital “always on” environment.

Providing these services in a homogenous experience will require changes on the OEM side but also industries with very different ways of working to come together.

The car industry has production cycles in which car designs are signed off and then manufactured in their tens or even hundreds of thousands annually for a global marketplace. ICE systems of the future rely on software that is developed and maintained with a Silicon Valley attitude and need to be updatable, flexible and enable new aftermarket business models. Then there is the content providers, with pre-set business models, licensing agreements and strategies not all already prepared for automotive.

ACCESS is uniquely placed to bridge the gaps between these different industries. ACCESS have developed a unique, in-car App Store that is wrapped into our ACCESS Twine™ for Car (Twine4Car) system, providing apps and services specifically tailored for automotive use for global use, which allows both industries to rely on a unified platform and minimise development efforts and time to market.

If you would like to know more about our approach to In-Vehicle Entertainment and ICE, we have published a blog series which you can access here. An eBook that combines all the blogs can be downloaded here. Or of course you can always get in touch with me directly through LinkedIn – I look forward to discussing with you how our App Store and Twine4Car can be a part of your in-car entertainment solution or if you want to see your content in automotive.

About the author:

Sven Eckoldt is Global Product Director at ACCESS Europe, where he leads the content strategy for ACCESS’ automotive product development. Prior to joining ACCESS, he spent over a decade working in the media industry focusing on new media and video services, both from a broadcaster’s point of view during his tenure at Deutsche Welle and RTL II, and from the platform side while at Media Broadcast/freenet TV.. Follow him on Twitter / Linkedin