This is the eighth part of a series of blog posts we’ve been publishing over the last couple of months on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” A complete eBook will be published soon. Subscribe to our Automotive Newsletter to be notified when it is available. A PDF version of this blog can be downloaded here.
ACCESS Europe
Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange First Section Index, 4813) has been providing advanced IT solutions centered on mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by more than 350 companies. Utilising its network virtualisation technology expertise and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company maintains subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally.
7/. THE RACE FOR AUTONOMOUS VEHICLES AND IN-VEHICLE INFOTAINMENT
This is the seventh part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to our Automotive Newsletter to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.
Executive summary
- The world’s automotive manufacturers and tech companies are racing to deliver fully autonomous cars and the next few years will see industry defining innovation emerge.
- The opportunity is vast and will fundamentally shift how the world transports goods and people, as well as the operating and ownership model of the entire automotive industry.
- The In-Vehicle Infotainment (IVI) function will evolve from an optional to a fundamental element of the Autonomous Vehicle (AV) experience. Investment in this area will grow, as will the sophistication and feature set needed to meet varied AV use cases.
6./ The video entertainment revolution continues
This is the sixth part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to our Automotive Newsletter to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.
Executive summary
- In-vehicle video (IVI) is an untapped market that will grow rapidly, thanks to automotive trends such as Electric Vehicle (EV) charging, increased ridesharing and the arrival of fully autonomous vehicles.
- An approach that embraces IP, cloud and software allows OEMs to build an infotainment strategy that decouples the country of manufacture from the service delivery agreement.
- The fragmented SVOD market and simmering rivalries between content providers makes delivering a flexible, integrated service a significant challenge for the automotive industry.
- ACCESS has removed all the stumbling blocks around content deals, so that one single service can be provided across all OEM markets. ACCESS functions as a one-stop shop for acquiring content rights for TV, VOD, audio, games and apps for global usage.
- Delivered as either a managed or co-managed platform, an OEM’s in-house development team is relieved of the burden of having to maintain continual updates to ensure BYOD device compatibility, access security and ongoing content agreements.
5./ The video entertainment revolution begins
This is the fifth part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to The Multiscreen Blog to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.
EXECUTIVE SUMMARY
- The growing adoption of Rear Seat Entertainment across luxury, MPVs and taxi/ ridesharing will accelerate as AV enters the market.
- Delivering new video services will take advantage of a combination of IP, cloud and software technologies along with cellular networks to meet consumer demand.
- Innovative middleware and service platforms such as ACCESS Twine™ for Car help OEMs overcome technical
and IAM hurdles through extensive support for key operating systems, media sharing protocols and security controls. - Creating the foundation for video-based services today will help progressive OEMs prepare for wider adoption through BYOD apps and cloud / software updates.
4/. Next generation radio and audio streaming
This is the fourth part of a series of blog posts we’re publishing over the next few months on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to The Multiscreen Blog to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.
Executive summary
- Audio is still the most favoured infotainment option for drivers and passengers alike and is going through an evolution with the addition of streaming.
- The first generation of connected cars have yet to fully integrate radio, streaming and BYOD services, leading to lower consumer satisfaction.
- The IVI will increasingly act as a primary interface for audio service aggregation and integration including control plane functions such as voice recognition.
- Value-added features – such as audio search and caching to overcome connection outages – are a considerable consumer benefit and enabled through IVI integration.
- A software and cloud-based approach increases flexibility for consumers and allows OEMs to make service and feature updates without requiring a dealer visit.