Radio has long stood as the dominant form of entertainment in the car due to being so easy to use and delivering a great user experience. Curated content at the simple touch of a button – it’s perfect for drivers. It’s also perfect for OEMs as a radio aerial can pick up signals of local channels anywhere in the world, making it very easy to implement when mass-producing cars for global distribution. But radio and in-car listening are set to undergo a fundamental change as cars become increasingly connected and we see a shift towards streaming. OEMs need to act now if they are to stay ahead.
ACCESS Europe
Since 1984, ACCESS CO., LTD. (Tokyo Stock Exchange First Section Index, 4813) has been providing advanced IT solutions centered on mobile and network software technologies to telecom carriers, consumer electronics manufacturers, broadcasting and publishing companies, the automotive industry and energy infrastructure providers around the world. The company develops mobile software solutions that have been installed on over 1.5 billion devices, and network software solutions that have been used by more than 350 companies. Utilising its network virtualisation technology expertise and knowledge, the company is currently focusing on the development and commercialisation of Internet of Things (IoT) and media solutions that combine embedded and cloud technology. Headquartered in Tokyo, Japan, the company maintains subsidiaries and affiliates in Asia, Europe and the United States to support and expand its business globally.
When it comes to entertainment, the car is so much more than a giant phone
I recently noticed that some people would like to approach in-vehicle infotainment (IVI) as though the car is a scaled-up phone. I’d like to explain why the in-car experience should not mirror that of the phone and why this is good news for the OEM.
What does French culture tell us about In-Car Entertainment
France has an incredibly strong culture, with some important lessons for anyone interested in providing in-car entertainment services.
First, there’s cinema: France can claim to have invented it through ‘The Arrival of a Train at La Ciotat Station,’ created by the Lumière brothers, a short film first screened in 1895. Today, French-language movies shot in France is a huge industry, punching above its weight. For instance, the number of movies produced in France exceeds the numbers produced in every other European country (https://www.statista.com/statistics/252727/leading-film-markets-worldwide-by-number-of-films-produced/ ).
In-Car Video Entertainment: Snack or three-course dinner?
We already watch video on a multitude of devices, wherever we are, for business and pleasure. We enjoy TV to relax in the evening, news on the way to work, news clips at our desk and catching up with the latest action from your favourite sports.