Next to the German car market, Japan is comparable in being home to a wide range of car brands. Looking at the sales figures for 2019, a total of close to 5.2 million cars were sold, European premium brands being particularly successful. Each market has its own challenges, and in Japan there are unique technological methods of distributing TV services.
Connected Car
Can in-car entertainment help with future advertising success?
Netflix CEO Reed Hastings once claimed the streaming giant’s biggest competitor was sleep. With more and more competition for viewer attention in the crowded arena of content streaming, finding more viewing hours in the day would undoubtedly benefit all video platforms.
Why Tesla might be the Auto OEM’s best friend
I guess the automotive industry is thinking about Tesla more than ever given the news last week that its share cap passed that of GM and Ford added together. There are even commentators saying that it could be eventually worth double the combined value of GM and Ford. Why is this? It’s certainly not based on the number of cars they’re selling right now. Rather, it’s due to the perception that Tesla is a tech company while the other OEMs make cars in factories out of metal and plastics. I’m now going to explain why it’s my belief that Tesla’s greatest impact will not be on the environment but rather on how other OEMs make cars and ultimately become recognized as tech companies too.
Why in-car entertainment will be a key differentiator for OEMs in electric vehicles
With the advent of electric vehicles (EV) comes a curious new scenario for OEMs and auto manufacturers. By removing the smartly engineered and traditionally brand typical engine from cars, OEMs are also removing a key differentiator from their key go-to-market messages. No longer will prospective buyers be able to discuss factors such as power and fuel efficiency as they consider their new car purchase.
Aligning content and technology for in-car entertainment
In the next generation of cars there will be massively upgraded In-Car Entertainment (ICE) systems consisting of larger Head Unit (HU) screens and, in some cases, Rear-Seat Entertainment (RSE) screens, too.
Once these new cars take to the streets they will drive a surge in demand for ICE and services around it as they become a key factor in car-purchasing decisions. There will be an element of keeping up with the neighbours in driving demand, but the main factor will be that we’re living in a digital “always on” environment.