Connected Car

In the next generation of cars there will be massively upgraded In-Car Entertainment (ICE) systems consisting of larger Head Unit (HU) screens and, in some cases, Rear-Seat Entertainment (RSE) screens, too.

Once these new cars take to the streets they will drive a surge in demand for ICE and services around it as they become a key factor in car-purchasing decisions. There will be an element of keeping up with the neighbours in driving demand, but the main factor will be that we’re living in a digital “always on” environment.

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In- car video is coming. Tesla has lead the way with their V10 update. Whilst everyone agrees in an autonomous car video content will be the “killer app“ – there are a lot of reason to bring an enhanced content experience to the vehicle. Better UX, affordable data, larger screen, powerful hardware – all is now falling to place to bring a video experience to the car.

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This is the seventh part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to our Automotive Newsletter to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.

Executive summary

• The world’s automotive manufacturers and tech companies are racing to deliver fully autonomous cars and the next few years will see industry defining innovation emerge.
• The opportunity is vast and will fundamentally shift how the world transports goods and people, as well as the operating and ownership model of the entire automotive industry.
• The In-Vehicle Infotainment (IVI) function will evolve from an optional to a fundamental element of the Autonomous Vehicle (AV) experience. Investment in this area will grow, as will the sophistication and feature set needed to meet varied AV use cases.

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