I recently noticed that some people would like to approach in-vehicle infotainment (IVI) as though the car is a scaled-up phone. I’d like to explain why the in-car experience should not mirror that of the phone and why this is good news for the OEM.
Connected Car
What does French culture tell us about In-Car Entertainment
France has an incredibly strong culture, with some important lessons for anyone interested in providing in-car entertainment services.
First, there’s cinema: France can claim to have invented it through ‘The Arrival of a Train at La Ciotat Station,’ created by the Lumière brothers, a short film first screened in 1895. Today, French-language movies shot in France is a huge industry, punching above its weight. For instance, the number of movies produced in France exceeds the numbers produced in every other European country (https://www.statista.com/statistics/252727/leading-film-markets-worldwide-by-number-of-films-produced/ ).
In-Car Video Entertainment: Snack or three-course dinner?
We already watch video on a multitude of devices, wherever we are, for business and pleasure. We enjoy TV to relax in the evening, news on the way to work, news clips at our desk and catching up with the latest action from your favourite sports.
What do car manufacturers need to learn from Silicon Valley?
Just as I was planning to write this blog about Silicon Valley and the car manufacturers (OEMs), I came across an interview with Prof. Dudenhöffer, Director of the CAR Center Automotive Research by Thomas Schmidtutz of Merkur.de (https://bit.ly/2EGUIb1) discussing this very topic.