Turning the Car into a Tailored Entertainment Hub at NAB Show 2019

Since the start of the year, it’s become clear that the automotive and entertainment worlds are getting much closer together – so much so that the main business conference for the media & entertainment industry, NAB Show (April 8 – 11, Las Vegas, NV), is dedicating a full theatre to the In-vehicle Experience in the North Hall of the Las Vegas Convention Center. To celebrate the inauguration of the In-Vehicle Experience, we will be sponsoring it alongside our partner the GENIVI Alliance and Audi.

In addition, we will be hosting a panel discussion entitled‘Turning the car into a tailored entertainment hub’ on April 8 at 2:00 pm PT. I will be joined by Evan Stalter, Digital Product Manager at BYTON and David Couret, Technical Director at France24. Together, we will debate the discrepancies between the rise of in-car connectivity and the current state of in-car services, and discuss the opportunities of multimedia in-car infotainment as a fully personalized, tailored experience that adjusts content to each viewer and the duration of the journey. To register for the session, please contact us and we’ll add you to the list of attendees.

We have also been hard at work ensuring that we are at the forefront of all developments in in-car infotainment. Over the past few weeks, we have been certified by the German Media Authority as an Official Media Platform – making us the very first automotive services company to be recognized with the same rights as video streaming companies such as Amazon Prime or Netflix. 

We have also secured new partnerships, with 7digital to provide the latest digital radio services in the car; and with Irdeto to guarantee that all premium content, services and data made available in the car are fully secure. These new partnerships enable us to extend the reach and offering of our ACCESS Twine™ for Car solution, which was revamped at the start of the year to accelerate the in-car infotainment revolution. Our unique solution combines a white-labelled content streaming service with an infotainment services platform, enabling carmakers to brand and personalize each journey. 

The industry is definitely gearing up for more entertainment inside vehicles, and we’re proud to be at the heart of this revolution. Drop me a note if you would like to meet in Las Vegas. And for those of you who won’t be headed to the US for NAB Show, fear not: Sven Eckoldt, our Global Product Director, will be in Europe for MIPTV (April 8 – 11, Cannes, France), while one week later, the ACCESS team will be making the journey to Asia for Auto Shanghai (April 18 – 25, Shanghai, China). Drop a note to automotive@access-company.com to arrange a meeting with us at an event near you this spring!

About the author:

Neale brings a wealth of broadcast, connected TV and consumer electronics industry experience to his role of spearheading ACCESS in Internet Connected Devices. ACCESS is one of the world’s leading software providers for connected mobile, Digital TV, set-top boxes and other electronic consumer devices. Neale ensures that ACCESS develops software solutions that enable broadcasters, operators and consumer electronics manufacturers to connect the broadcast world with the consumer electronic world to successfully launch new business models and consumer services.. Follow him on Twitter / Linkedin