In- car video is coming. Tesla has lead the way with their V10 update. Whilst everyone agrees in an autonomous car video content will be the “killer app“ – there are a lot of reason to bring an enhanced content experience to the vehicle. Better UX, affordable data, larger screen, powerful hardware – all is now falling to place to bring a video experience to the car.
8/. IN-VEHICLE INFOTAINMENT: THE KEY TAKEAWAYS
This is the eighth part of a series of blog posts we’ve been publishing over the last couple of months on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” A complete eBook will be published soon. Subscribe to our Automotive Newsletter to be notified when it is available. A PDF version of this blog can be downloaded here.
7/. THE RACE FOR AUTONOMOUS VEHICLES AND IN-VEHICLE INFOTAINMENT
This is the seventh part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to our Automotive Newsletter to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.
Executive summary
- The world’s automotive manufacturers and tech companies are racing to deliver fully autonomous cars and the next few years will see industry defining innovation emerge.
- The opportunity is vast and will fundamentally shift how the world transports goods and people, as well as the operating and ownership model of the entire automotive industry.
- The In-Vehicle Infotainment (IVI) function will evolve from an optional to a fundamental element of the Autonomous Vehicle (AV) experience. Investment in this area will grow, as will the sophistication and feature set needed to meet varied AV use cases.
6./ The video entertainment revolution continues
This is the sixth part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to our Automotive Newsletter to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.
Executive summary
- In-vehicle video (IVI) is an untapped market that will grow rapidly, thanks to automotive trends such as Electric Vehicle (EV) charging, increased ridesharing and the arrival of fully autonomous vehicles.
- An approach that embraces IP, cloud and software allows OEMs to build an infotainment strategy that decouples the country of manufacture from the service delivery agreement.
- The fragmented SVOD market and simmering rivalries between content providers makes delivering a flexible, integrated service a significant challenge for the automotive industry.
- ACCESS has removed all the stumbling blocks around content deals, so that one single service can be provided across all OEM markets. ACCESS functions as a one-stop shop for acquiring content rights for TV, VOD, audio, games and apps for global usage.
- Delivered as either a managed or co-managed platform, an OEM’s in-house development team is relieved of the burden of having to maintain continual updates to ensure BYOD device compatibility, access security and ongoing content agreements.
5./ The video entertainment revolution begins
This is the fifth part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to The Multiscreen Blog to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.
EXECUTIVE SUMMARY
- The growing adoption of Rear Seat Entertainment across luxury, MPVs and taxi/ ridesharing will accelerate as AV enters the market.
- Delivering new video services will take advantage of a combination of IP, cloud and software technologies along with cellular networks to meet consumer demand.
- Innovative middleware and service platforms such as ACCESS Twine™ for Car help OEMs overcome technical
and IAM hurdles through extensive support for key operating systems, media sharing protocols and security controls. - Creating the foundation for video-based services today will help progressive OEMs prepare for wider adoption through BYOD apps and cloud / software updates.