Will the car be the next stage of the Streaming Wars?

The streaming wars are heating up and big-hitters like Netflix and Disney+ are focussing attention on their Originals offerings whilst others like Peacock and HBO Max are about to enter the scene and AVOD service like Pluto TV and Tubi grow in popularity.

This is demonstrated by the huge sums being ploughed into new programming, with Netflix estimated to have spent $15 billion on originals last year. According to data from Omdia, that sum resulted in 657 first-run original titles, up from 386 in 2018, and total first-run original hours of 2,769, compared to 1,537 in 2018, a year-on-year increase of 80%. Disney+, meanwhile, has said it will spend $1bn on original programming in 2020. Newer entrants to the streaming market boast similar spending: HBO Max put its originals figure at $2bn for 2020 and Peacock has earmarked $2bn over two years.

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Getting in-car content right

In- car video is coming. Tesla has lead the way with their V10 update. Whilst everyone agrees in an autonomous car video content will be the “killer app“ – there are a lot of reason to bring an enhanced content experience to the vehicle. Better UX, affordable data, larger screen, powerful hardware – all is now falling to place to bring a video experience to the car.

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7/. THE RACE FOR AUTONOMOUS VEHICLES AND IN-VEHICLE INFOTAINMENT

This is the seventh part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to our Automotive Newsletter to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.

Executive summary

  • The world’s automotive manufacturers and tech companies are racing to deliver fully autonomous cars and the next few years will see industry defining innovation emerge.
  • The opportunity is vast and will fundamentally shift how the world transports goods and people, as well as the operating and ownership model of the entire automotive industry.
  • The In-Vehicle Infotainment (IVI) function will evolve from an optional to a fundamental element of the Autonomous Vehicle (AV) experience. Investment in this area will grow, as will the sophistication and feature set needed to meet varied AV use cases.

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6./ The video entertainment revolution continues

This is the sixth part of a series of blog posts we’re publishing over the next few weeks on the topic of “The In-Car Roadmap: A Definitive Guide to IVI.” Subscribe to our Automotive Newsletter to be notified when the next instalment of the series is available. A PDF version of this blog can be downloaded here.

Executive summary

  • In-vehicle video (IVI) is an untapped market that will grow rapidly, thanks to automotive trends such as Electric Vehicle (EV) charging, increased ridesharing and the arrival of fully autonomous vehicles.
  • An approach that embraces IP, cloud and software allows OEMs to build an infotainment strategy that decouples the country of manufacture from the service delivery agreement.
  • The fragmented SVOD market and simmering rivalries between content providers makes delivering a flexible, integrated service a significant challenge for the automotive industry.
  • ACCESS has removed all the stumbling blocks around content deals, so that one single service can be provided across all OEM markets. ACCESS functions as a one-stop shop for acquiring content rights for TV, VOD, audio, games and apps for global usage.
  • Delivered as either a managed or co-managed platform, an OEM’s in-house development team is relieved of the burden of having to maintain continual updates to ensure BYOD device compatibility, access security and ongoing content agreements.

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